Hà Nội Department of Industry and Trade has announced a concentrated promotion programme to be launched on April 30. — Photo hanoimoi.com.vn

Hà Nội’s concentrated promotion programme will kick off on April 30, featuring 100 booths with promotion from 30-100 per cent, according to the city Department of Industry and Trade.

The department said that major activities of the programme will be organised in May, July, and November, with discount of up to 100 per cent. The programme expects the engagement of 1,000-2,000 businesses from all economic sectors.

It said that along with meeting shopping demands of the locals, the programme aims to provide chances for businesses to sell their products and reduce inventories, thus promoting production and business activities, contributing to boosting the city’s socio-economic development.

In November, the programme will take place in all localities across the capital city, with about 800-1,000 venues. Various events have been planned within the programme’s framework, including a Hanoi shopping festival and Hanoi Mega Sale events.

The highlight of the programme in November is the Hanoi Midnight Sales 2024 and Black Friday events from November 29-30 with the involvement of 200 businesses, trade centres, supermarkets, and business facilities.

The programme is expected to connect supply and demand, promote domestic consumption and boost sales revenue for businesses, thus increasing the retail sales of products and revenue. — VNS