Vissan unveils pork promotion to boost consumption

Monday, Jun 05, 2017 17:43

Customers buy pork at a Vissan store in HCM City. — VNS Photo

Vissan Co. Ltd will cut VietGap pork prices by 30-42 per cent under a promotion from June 6 to 10 to stimulate consumption to support farmers.

It will roll out the promotion at all its fresh meat sales points like Vissan shops, Saigon Co.op’s retail system, Vinmart supermarkets, Vinmart+, Satrafoods, Aeon Citimart, Giant Hypermarket, Auchan, Cocomart, Queenland mart, HQC Mart, and others.

It is part of a programme called "Support Farmers – Price Subsidy to Consumers" launched by the Central Committee of the Viet Nam Youth Federation to help pig farmers sell their stocks.

Since there is an oversupply of pork in the country, the company has already stopped imports and instead buys and slaughters an extra 500-600 pigs a day, raising the total number of pigs slaughtered at its facilities daily to 1,600-1,800.

It has also cut the prices of pork and processed foods. — VNS

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