Nestle inspires young talent to build Vietnamese coffee brand

Monday, May 06, 2019 19:35

Winners ofthe PR category in the 2019 Vietnam Young Lions advertising and media contest. — Photo courtesy of agency

The annual Vietnam Young Lions, the biggest and most prestigious national competition to discover young advertising and media talent, has concluded with nearly 300 teams contesting.

In the PR category, the HOMIESOY team from RMIT University won gold in the Student League while there was no winner in the Industry Practitioner League.

Silver prizes were won by FITTONIA (RMIT) in the former category and shared by FEARLESS (ZENO Media Co.) and KOMOREBI (TBWA Vietnam & Freelancer) in the latter.

The fourth edition of Vietnam Young Lions was expanded, with PR added to the existing categories of film and integrated, marketer, and digital. Besides, the two most important competitions in the advertising industry, Vietnam Young Lions and Vietnam Young Spikes, were merged this year.

The winning teams will represent Viet Nam at the Cannes Lions International Festival (in France) and Spikes Asia (Singapore).

This year's competition was judged by well-known professionals and featured some interesting topics.

As one of main sponsors of the competition, Nestle Vietnam lay down a challenge to contestants to build an image for high-quality Vietnamese coffee beans and develop PR campaigns to raise users understanding and awareness of the quality of Vietnamese coffee beans to develop the domestic coffee industry.

Ganesan Ampalavanar, the companys CEO, said Viet Nam is the worlds second largest coffee exporter, but its coffee beans are not appreciated in the international market nor do they have their own brand to confirm quality.

“Therefore, through this competition, we want to inspire young creative talents to join hands to affirm the value of the Vietnamese coffee brand on the world map, contributing to developing the countrys coffee industry.”

Vietnam Young Lions, organised by the AIM Academy, has attracted more than 1,600 contestants aged under 30 in the four years of its existence. — VNS

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