New products launched by Mondelez Kinh Do. — VNS Photo

Mondelez Kinh Do has launched its 170-year-old LU brand of butter cookies in Viet Nam.

LU originated in France and its delicious flavour is now enjoyed by consumers of all ages world-wide.

In Việt Nam, consumers have been familiar with LU Petit Beurre for many years, but this is the first time the company has launched its premium LU cookies, marking an important milestone in the Vietnamese market.

LU comes in two sizes: 726gm and 300gm.

Its packaging has the Eiffel Tower on it. Each box also has a convenient red paper bag for gift wrapping.

LU butter cookies will be available at stores and supermarkets nation-wide from November 15.

In early December Mondelez Kinh Do will have sampling activities at stores in big cities like Ha Noi, Hai Phong, HCM City, and Can Tho. — VNS