Big C unveils new business strategies in VN, to go modern

Monday, Nov 14, 2016 16:22

Philippe Broianigo, CEO of Central Group Vietnam and Big C, speaks at a meeting with the supermarket chain’s tenants. — VNS Photo

Central Group Vietnam and one of its subsidiaries, Big C, announced plans to intensify investment in new shopping malls and a thorough renovation of existing Big C outlets to make them high-end modern retail complexes, offering shoppers a convenient experience and friendly ambience.

By 2021 they will spend around US$30 million on overhauling 13 out of 34 Big C stores nation-wide, and double their rentable space of 470,000sq.m, it was announced at a meeting with their tenants held in HCM City last week.

The renovated complexes would see drastic enhancements and improvement in customer convenience, meeting the needs not only for general entertainment and shopping but also creating new entertainment and shopping trends and preparing for the needs of modern consumers.

Speaking of long-term investments by the group, Philippe Broianigo, CEO of Central Group Vietnam and Big C, said: "Our DNA is based on the development of our business through partnerships with partners and suppliers. We aim to build a sustainable platform in Viet Nam and this is only possible when we work with a mutual-benefit mindset.”

Pham Minh Thuan, general director of bookstore chain FAHASA, said: "FAHASA has long been a partner of Big C, and we believe that the new business model of Big C offers a great opportunity for us."

The meeting with tenants will become an annual feature to get feedback from tenants and announce the group’s business strategies.

The event this year attracted more than 300 tenants. — VNS

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