H&M will open its Viet Nam’s first store in HCM City this autumn. — Photo H&M

Swedish fashion giant Hennes & Mauritz (H&M) has officially announced the opening of Viet Nam’s first store in HCM City this autumn.

Instead of making its debut in Ha Noi, according to rumours, the store, spread over roughly 2,200 square metres, will open in the Vincom Dong Khoi commercial complex in HCM City’s District 1, close to the Zara store.

At the opening, H&M will also launch its 2017 autumn-winter collection.

H&M is also expected to open other stores in Ha Noi’s commercial complexes at Nguyen Trai and Minh Khai streets.

With the opening, the Swedish low-cost clothing outlet will be the fourth fast fashion label to enter Viet Nam after Zara, Mango and Gap.

H&M operates around 4,200 stores across 66 markets.

In addition to Viet Nam, it has announced plans to open stores in Georgia, Colombia, Iceland and Kazakhstan this year. — VNS