Dutch Lady, 1st dairy company to be conferred ‘Royal’ title in Netherlands

Thursday, Dec 12, 2019 09:00

FrieslandCampina’s logo with the Royal Crown icon set in is a guarantee for the quality of Dutch milk.

With a history of more than 145 years and production of 30,000 tonnes of milk daily, FrieslandCampina, owner of the Dutch Lady brand, has contributed much to the global dairy industry and been awarded the honorary “Royal” (Koninklijk) title by Queen Beatrix of the Netherlands.

April 27 is a national holiday in the Netherlands every year. On that day brands that have made contributions to the country are honoured with the title. The criteria for conferring it include operating for more than 100 years, leading in their field of expertise and having national importance.

FrieslandCampina is the only company in the liquid dairy industry in the Netherlands to be conferred this honour so far.

The Royal Crown icon set in FrieslandCampina’s logo and its 145-year journey show its important contributions to the Netherlands’ dairy industry and leading position globally.

Farmers take care of their cows based on Dutch standards.

FrieslandCampina helped make its own nutrition standards become “common norms for Dutch milk,” which have since then been recognised globally.

To have its high-quality milk products appreciated in over 100 countries around the world, the “the secret” FrieslandCampina has pursued for the past 145 years comprises three aspects: taking care of cows to Dutch standards, quality management in all manufacturing processes from materials to final products conforming to European standards and having farmers who are diligent and have a thorough understanding of technology.

Dutch Lady is proud of its experienced quality management staff.

Strict Dutch standards in caring cows

Some 20,000 farming households in Viet Nam, part of FrieslandCampina’s ‘large family’, take care of their cows carefully, regarding them as family members.

Cows’ barns are required to be 6-10 square metres in size with good light and ventilation. The food for the bovines is high-quality pasture grass with a lot of nutrients or alfalfa fresh grass so that they produce a lot of milk early in the morning.

Farmers regularly pet and talk to the cows to ensure they feel no stress and produce good quality milk.

Farmers are taught to breed the animals more professionally and safely to prescribed hygiene standards.

They themselves can monitor cows’ health and the quality of grass, and control the proportion of antibiotics and plate count known as aerobic organism rate.

Vietnamese farmers meeting “Dutch standards” regularly share their experiences and expertise in taking care of cows and milking.

Dutch Lady milk.

Management process of same quality

To maintain the quality of milk for over more than 145 years, farmers in more than 100 countries have strictly followed regulations on ensuring quality.

The Foqus quality management system has been applied in more than 100 countries including Viet Nam.

The system is based on FSSC 22000 standards and other global quality systems such as HACCP and GMP, which are called “Dutch standards” in the global dairy industry.

The Foqus system includes strict quality control processes at all stages from breeding cows and milking to cooling, preserving and distributing milk products to ensure the best and safe milk products that meet consumers’ expectations and Dutch standards.

At factories around the world, Foqus offers policies, standards and clear guidance that are appropriate for countries where FrieslandCampina’s factories are situated.

For instance, in Viet Nam, manufacturing and distribution establishments have their own standards and strictly follow global regulations and Viet Nam’s laws.

Based on Foqus norms, factories are classified as D (lowest), C, B, or A (highest). The factory in Ha Nam Province is currently classified as A for quality management, food safety and hygiene.

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