Cambridge University Press & Assessment has launched a new extension of its brand for its English learners and teachers around the world. — Photo courtesy of the organisation

Cambridge University Press & Assessment has launched a new extension of its brand for its English learning and assessment products around the world.

The news follows last year’s successful integration of industry leaders Cambridge Assessment and Cambridge University Press.

Francesca Woodward, Global Managing Director, English said that the new brand would give the organisation a strong, single identity going forward. She will be supported by Paul Colbert, Deputy Global Managing Director, English & Commercial Director.

‘‘Last year we combined our publishing and assessment operations and now our team works even more closely together to deliver the very best solutions for English language learners and teachers worldwide. In the past learners and teachers have taken exams, used textbooks and digital resources from different parts of our Cambridge family, and our new single brand for English brings all of this together under one roof," she said.

In the coming months Cambridge’s new brand for English will come to life in exam centres, schools and on learning and assessment products around the world.

“As part of our commitment to the environment we’re not asking our partners and distributors around the world to throw away existing branded materials. We want them to take a step-by-step approach to the transition to our new Cambridge brand for English,” added Woodward.

Every year millions of students and teachers around the world benefit from English language learning and assessment products from Cambridge. — VNS