A Winmart supermarket. — Photo courtesy of Masan

WinCommerce, the retail arm of Masan Group, which operates WinMart/WinMart+ supermarkets and minimarts, plans to open over 700 new WinMart+ stores and more than 20 WinMart supermarkets and hypermarkets in the remaining months of 2022.

Nguyen Van Quy, Deputy General Director of WinCommerce, said as the COVID-19 pandemic had been put under control, and the country was witnessing a strong economic recovery, WinCommerce was accelerating business expansion efforts after completing its change of brand name and successfully restructuring its business.

WinCommerce was also focusing on developing a multi-utility business model and franchised stores, as this would be a trend of the services sector in general and the retail sector.

Multi-utility stores would offer optimal convenience to customers, while franchised stores were expected to make the WinMart+ brand more popular in the daily life of Vietnamese consumers.

In 2022, WinCommerce has strengthened connections with its suppliers and producers, and growing areas across the country to develop a closed supply chain to provide high-quality products to consumers in a fast manner with reasonable prices thanks to a reduction in intermediary costs, according to the company.

The strategy is hoped to ensure that WinCommerce’s business performance will be stabilised and further developed in the future.

So far this year, over 300 supermarkets and WinMart and WinMart+ stores have been put into operation nationwide. — VNS