Web-based business tools developer Zoho Corporation has launched the Canvas for Zoho CRM software, which it says is a one-of-a-kind design studio for customer relation management (CRM) personalisation.

Canvas enables businesses to create their own CRM interfaces that are better suited to the role of each employee, without IT or developer involvement, the India-headquartered multinational firm said in a statement.

The studio helps simplify complex CRM implementations into streamlined and contextual employee-facing experiences, it said.

Usually, data and workflow customisation can render a CRM system too complex for most employees and personalising the CRM for each employee's role involves too much development effort and cost.

"A lot of CRM software already offers an abundance of personalisation for customer experiences, but the same is not true for employee experiences,” said Gibu Mathew, VP & GM, APAC, Zoho Corporation.

“As a result, everyone's using the same system and paying the productivity tax for no reason,” he added.

With Canvas, companies of all sizes can avoid these issues and enjoy the breadth of functionality offered by a general-purpose CRM and the specialised experience offered by a vertical CRM. Ultimately, Zoho's customer experience platform continues to “focus on building a system of experiences that simplifies the experience economy for brands and every stakeholder,” the company statement said.

The Southeast Asian region has witnessed an uptake in mid market and enterprise companies moving to more modern business software applications, a Mordor Intelligencereport had said last year. It said the trend was largely driven by the need to enhance business processes and enrich customer experience, and these needs were further exacerbated with the onset of the pandemic.

In Viet Nam, what has been seen in business’ strategies amid this looming crisis also strongly points towards faster digital transformation. A 2021 survey by the Vietnam Chamber of Commerce (VCCI) showed that more and more Vietnamese enterprises were turnubg to digital business software applications. Within six months, the number of companies embracing digital transformation was nearlyequal the whole of the previous year.

The adoption of CRM solutions is part of this irreversible digital transformation trend and at the forefront of technology investments for Vietnamese enterprises in the future, the company said. — VNS