HCM CITY – Coca-Cola officially relaunched its iconic "Share A Coke" campaign in the Vietnamese market, aiming to bring creative experiences to young consumers. 

Accordingly, special versions of Coca-Cola will be personalised with over 130 individual names and 20 common last names, along with about 30 group names commonly used by Gen Z.

Built upon an understanding of the Vietnamese market and culture, the campaign not only brings highly personalised names but also encourages users to continue connecting, creatively generating interesting words or phrases by combining names together.

Coca-Cola products with over 130 individual names and 20 common surnames, along with approximately 30 group names will be available at supermarkets, convenience stores, and grocery stores nationwide starting from May 2025.

Alongside product innovation, the company continuously integrates sustainability across the entire product lifecycle. 

Globally, Coca-Cola aims to collect 70-75 per cent of bottles and cans it sells by 2035 and to use 35-40 per cent recycled materials in its packaging. The company is also working with industry partners to build a more effective packaging collection and recycling ecosystem in Việt Nam.

Recently, Coca-Cola Beverages Vietnam Ltd (Coca-Cola Beverages Vietnam) was recently honoured as one of the Top 10 Sustainable Development Foreign-invested Enterprise (FIEs) in Việt Nam in 2024–25 at the Golden Dragon Awards 2025. 

The company also led the fast-moving consumer goods (FMCG) sector at the award, which is one of the most prestigious awards that recognises foreign-invested enterprises for their positive and sustainable contributions to Việt Nam's socio-economic development.

The award marks a significant milestone in Coca-Cola Beverages Vietnam’s journey to realise its sustainability strategy "Our Choice, Our Future", which is built on three strategic pillars: Product – Planet – People. — BIZHUB