Vietnamese original brand Vinamilk on Thursday announced a new brand strategy and visual identity that will roll out across all physical and digital touchpoints, including packaging, web presence, retail stores, and corporate assets, starting July 2023.

The brand changing marks the first update in 47 years of its establishment, the company said.

“This is our first step to modernise the Vinamilk experience and create a robust blueprint for growth. We have been caring for our nation with food, and will continue to extend this mission to making food for what the nation cares about.

"I believe that our efforts to transform Vinamilk while staying true to our heritage will ensure the brand’s relevance as a quintessential and indelible part of Vietnamese life for generations to come,” said CEO Mai Kieu Lien.

For decades, Vinamilk has become a beloved brand and an indelible symbol of growth and resilience. From the first infant formula factory, rebuilt with pure Vietnamese engineering prowess in 1989, to the most recent inaugural of ASEAN’s first carbon neutral dairy plant, Vinamilk has pushed the boundaries and redefined what is possible.

The new brand identity is the result of a world-class local and global partnership with over 55 talented multi-disciplinary individuals across 10 nations. — VNS