Tetra Pak and Vinasoy have cooperated to launch augmented reality (AR) technology on Fami soymilk cartons, aiming to enhance user experience and turn the cartons into a point of interaction between businesses and consumers.

With the PackStory app on smartphones, users can scan a QR code on Fami soymilk cartons to enter an AR world full of interesting stories about soybeans – the ingredients in soymilk - as well as find out how the cartons keep food safe and are environmentally friendly.

“As a company that is always driven by innovation, we aim to create cartons that are not only environmentally friendly but also smart, opening up new and creative ways for customers to gain more value from Tetra Pak's cartons. Currently, with PackStory, our cartons are not only to protect food, but also to connect and adapt to the enormous wave of digital transformation in the food and beverage industry,” said Eliseo Barcas, managing director, Tetra Pak Vietnam.

“We always want to bring more value to customers, not only in product quality but also in terms of customer experience. Amid the pandemic, most users spend more time interacting with mobile devices. That’s why taking advantage of AR technology will provide us with an absolutely new, innovative and more interesting additional channel to approach customers. Vinasoy is proud to be the first Vietnamese brand to apply AR technology on soymilk cartons,” said Ngo Van Tu, managing director of Vinasoy.

AR technology on cartons was first applied by Tetra Pak and its partners in 2019 in a number of South American markets. The manufacturers' response to the PackStory app has been overwhelmingly positive.

Besides PackStory, Tetra Pak is also a pioneer in applying AR technology, machine learning and Big Data to production and technical services to help food and beverage manufacturers optimize production and save costs.

Tetra Pak's innovative and creative solutions also aim to build a low-carbon circular economy. Currently, the sustainable cartons are made up of 75 per cent paperboard coming from FSC-approved forests and are completely recyclable. However, the company's ultimate goal is to increase the rate of renewable materials up to 100 per cent. — VNS