Mondelez Kinh Do Vietnam using free-cage egg in production

Tuesday, Dec 06, 2022 16:13

The new Solite Nature Fresh which is made with 100-per-cent free-cage eggs. Launching the new product, Mondelez Kinh Do Vietnam become the first in the food industry using free-cage eggs. — Photo Courtesy Mondelez Kinh Do Vietnam

Confectionary producer Mondelez Kinh Do Vietnam has become first company in the food industry in Viet Nam to use free-cage eggs after its Solite brand launched Solite Nature Fresh, which uses 100 per cent cage-free eggs.

This is the premium product in Solite’s portfolio and the first product that contains 100 per cent cage-free eggs with the Certified Humane label by global Humane Farm Animal Care.

“Customers are at the heart of everything we do at Mondelez Kinh Do. With the mission to provide the right snacks, for the right moment, made the right way, the company constantly strives to make our products more sustainable with a positive impact on people and the planet by using the ingredient sources that consumers trust,” said Sameer Yadav, marketing director of Mondelez Kinh Do Vietnam.

As part of its sustainable development plan, Mondelez Kinh Do has developed a long-term strategy to support the Vietnamese livestock industry by joining hands with egg suppliers who plan to build an ecological system and high-welfare breeding environment, contributing to a sustainable future for the next generations.

For its breakthrough product Solite Nature Fresh, the company uses cage-free eggs supplied by Vinh Thanh Dat (V. Food), one of the first egg producers and processing companies that earned the Certified Humane label in Viet Nam.

Solite Nature Fresh products are now widely available from December 2022 on major e-commerce channels such as Shopee, Lazada, and supermarkets such as Co-op, Bach Hoa Xanh, Big C, AEON, and Lotte nationwide.

According to Mondelēz International’s Third Annual State of Snacking Report, consumers are growing more intentional about their purchase decisions as they become more in touch with their values. They are making more of an effort to learn more about the brands or companies they buy from and becoming more discerning over the sustainable nature of their chosen snacks. 85 per cent of consumers worldwide want to buy snacks from companies offsetting their environmental footprint. — VNS

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