Mastercard and VPBank join hands in the “Nurturing Hope, Empowering Futures” initiative to support disadvantaged children in rural Việt Nam. — Photo courtesy of Mastercard
Mastercard and VPBank announced a joint philanthropic initiative, “Nurturing Hope, Empowering Futures,” to empower Việt Nam’s next generation. It kicked off with the Mastercard Kids Run 2023 in Hà Nội on Saturday, October 7.
The new initiative, with support from VPBank Mastercard cardholders, aims to provide funds to ‘The Loving Leaves’ programme through the Vietnam Charity Fund to build 10 schools and kitchens, and buy school supplies and food packages for underprivileged children in remote areas in Việt Nam.
Due to difficult socio-economic conditions, children from ethnic minority communities in Việt Nam still face many difficulties on their journey to access education, lack access to essential educational facilities such as well-constructed and equipped schools within walking distance, books, or other learning materials, which pose significant obstacles to their studies.
With those challenges in mind, Mastercard and VPBank have co-operated to launch the "Nurturing Hope, Empowering Futures” initiative, which aims to provide funding to support and foster a sustainable educational journey for underprivileged children.
Specifically, for every transaction of VNĐ300,000 or above made with a VPBank Mastercard debit or credit card during the months of October and November 2023, Mastercard will contribute VNĐ7,100 to the initiative’s fund.
This amount will then be donated through the Vietnam Charity Fund to ‘The Loving Leaves’, a long-running philanthropic program by Vietnam Television (VTV), who will conduct on-site assessments at different local areas in need and connect them to the initiative for school construction or renovation.
“Mastercard is delighted to join hands with VPBank in the "Nurturing Hope, Empowering Futures" initiative, bringing underprivileged children better access, conditions and resources to learn and gain opportunities for a brighter future. This initiative not only gives young children the opportunity to reach their full potential, but also allows cardholders to make an impact on the lives of underprivileged students,” said Winnie Wong, Country Manager, Vietnam, Cambodia and Laos, Mastercard.
The partnership is part of Mastercard’s Priceless Causes global platform. Designed to bring people, businesses, and opportunities together, Mastercard has been extending its humanitarian reach through programs such as building digital immunization records for children in the poorest countries, supporting nearly 40,000 young people in Africa to pursue secondary or tertiary education since 2012 through scholar programmes and inspiring girls in the technology field. — VNS