Sweden-based software and services provider IAR announced that it has appointed SH Consulting, a leading provider of embedded software solutions and consulting services in Viet Nam, as the official distributor of the company's products in the country.

This partnership, IAR said, will allow the two companies to provide software development tools and services to the growing automotive industry in the country.

“To ensure the high growth of the Southeast Asian market, we’re delighted to appoint SH Consulting as our representative in Viet Nam,” said Kiyo Uemura, Area Vice President of IAR in APAC.

“Together with SH Consulting’s expertise, we have high hopes of cultivating the Vietnamese automotive ecosystem at this crucial time,” he added.

Viet Nam is a growing market in the automotive industry, with companies such as VinFast, Thaco, Hyundai Thanh Cong, Toyota Vietnam, Honda Vietnam, and Ford Vietnam making significant strides. As the industry rapidly grows and evolves, it is essential to have the right technology and expertise to keep pace with the competition.

“We are thrilled to be partnering with IAR to provide our customers with the best software development tools and services available,” said Huynh Vu Hoan, CEO of SH Consulting Vietnam.

Viet Nam’s automobile market could reach around 900,000 units by 2025 and around 1.8 million vehicles by 2030 due to rising average incomes. Furthermore, the country’s Internet of Things and embedded systems industry also holds immense potential and is expected to create a high demand for millions of skilled engineers and professionals over the next two decades.

IAR provides world-leading software and services for embedded development. IAR supports 15,000 devices from over 200 semiconductor partners. — VNS