Organica opens new store, aiming for franchise business
Organica Investment Joint Stock Company has opened a retail store for organic food on Trần Huy Liệu Street in HCM City’s Phú Nhuận District.
Organica Investment Joint Stock Company has opened a retail store for organic food on Trần Huy Liệu Street in HCM City’s Phú Nhuận District.
Phương Anh, CEO of Organica, stated that the launch of the new organic food store is part of the company's restructuring and revitalisation plan after the COVID-19 pandemic and the company's business strategy transformation.
Accordingly, Organica's new stores will lay the foundation for the franchise business strategy that the company has built over the past 10 years. The first organic food store under the franchise model is expected to open in Hà Nội in the near future.
Receiving organic certifications from the US and Europe in late 2015, Organica has since invested in and tied up with partners to develop farms in Đồng Nai, Lâm Đồng, Hà Nội, Gia Lai, Kon Tum, Đắk Lắk, Thanh Hóa, and Hà Giang. These farms are all practicing organic and natural farming methods. — VNS
