Generali Vietnam has been named as “Insurer with best customer experience in Viet Nam” at the 22nd Golden Dragon Awards presented at the 2023 Vietnam Connect Forum on March 21.

Generali was also honoured among the “Top 50 outstanding FDI enterprises 2022-2023”, reaffirming its market-leading position in customer experience in Viet Nam.

“Generali Vietnam’s strategic goal is to become Lifetime Partner to our customers. This requires us to build a customer-centric business strategy aiming at delivering sustainable values. To achieve such a goal, we always listen to our customers’ feedback and develop our action plan accordingly,” said Tina Nguyen, Generali Vietnam CEO.

“This year’s prestigious recognition by the Golden Dragon Awards will be great motivation for us to keep investing in innovating and improving our products and services so Generali will be Vietnamese families’ most trusted insurance brand,” added Tina Nguyen.

Over the past years, Generali Vietnam has continuously invested in developing outstanding products and services, reinforcing integrity and transparency for customers, simplifying and digitising operating processes, and extending and increasing the quality of distribution channels to enhance customer experience in all aspects.

All of Generali’s customer services can be done “paperless” via the GenVita ecosystem. Customers can make claim requests, manage their insurance policy, pay premiums, switch investment funds, and buy new products on GenVita.

Generali also was the first life insurance company in the market to drop the requirement of submitting paper invoices and documents for claim requests. In addition, Generali builds its own team of claim management staff instead of outsourcing this service to a third party to ensure a better customer experience. — VNS