Coca-Cola Vietnam, in partnership with Da Nang City, has launched a “For a Viet Nam without Waste” event in the city’s Lien Chieu District.

The event, joined by representatives from agencies and the local community, is one of the activities organised by Coca-Cola Vietnam and local authorities in Da Nang and HCM City under the "World Without a Waste" vision.

With many activities over a half-day, the “For a Vietnam Without Waste” event aims to raise public awareness of waste sorting, encourage people to use reusable bags, and promote a green lifestyle and sustainable production and consumption.

Coca-Cola Vietnam handed Da Nang Department of Natural Resources and Environment, Department of Industry and Trade 90 segregation trash bins and 4,000 reusable bags, worth VND700 million.

The in-kind sponsorship will help the local authority propagate the new environmental protection law.

To attract families and young people to join hands to collect plastic waste for recycling purposes, the event encourages attendees to bring used plastic bottles to exchange for their favourite Coca-Cola products.

These bottles and cans collected at the event will then be hand-made into lanterns for local underprivileged children, thanks to the Women Union and the Youth Union of Hoa Minh Ward.

Attendees can also enjoy an exhibition of winning projects in “A New Life of Waste” contest finale, where the most outstanding and practical recycling ideas are demonstrated.

Dat Maniac Rapper also joins this event to share his new project collecting waste and music CDs and spreading good vibes to environmentalists.

To “Refresh the world,” Coca-Cola Vietnam has pursued sustainable development and comprehensive growth for almost 30 years.

"We hope that the 'For a Vietnam Without Waste' event can contribute to the joint effort of Da Nang and HCM City authorities to raise more awareness and build sustainable consumption habits for the community.

We will continue to accompany these cities’ governments to promote collection and recycling activities locally and nationwide,” said Peeyush Sharma, Chief Executive Officer of Coca-Cola Beverages Vietnam Limited.

Le The Nhan, Vice Chairman of the People’s Committee Lien Chieu District, said: “Plastic waste is a collective issue to be solved collectively by the community. Therefore, we acknowledge and welcome Coca-Cola Vietnam’s efforts to protect the Da Nang living environment through practical initiatives like today’s event."

"This is an excellent example of how public and private sectors together can raise public awareness and call for good action to make Da Nang the most worth-living place in the country, and a city without waste.”

The event “For a Vietnam without Waste” is the latest initiative toward a World Without Waste vision of the Coca-Cola Company.

From the vision announced in 2018, Coca-Cola set ambitious goals to make its packaging 100 per cent recyclable globally by 2025, use at least 50 per cent recycled material in its packaging by 2030, and collect and recycle the equivalent of every bottle it sells globally by 2030. — VNS