Vietjet President & CEO Nguyen Thi Phuong Thao and Regional Director of Coca-Cola Indochina & Myanmar Vamsi Mohan signs the cooperation agreement. — VNS Photo

HCM CITY (Biz Hub) – Vietjet and Coca-Cola will work together to develop and expand mutual sales channels, better customer services and launch co-promotion programmes for customers.

This consensus follows a comprehensive co-operation agreement signed between the two companies on May 25.

Under the agreement, the two sides hope to diversify each other's basket of products and services provided to the customers, thus bringing more value-added benefits to the community and the society.

Vietjet and Coca-Cola Vietnam will also conduct activities to increase sales and popularise both brands through appropriate promotions and events.

The two companies will also partner to increase opportunities for mutual exchange of information to deploy activities related to customer care for up to 150 million passengers in both domestic and international flights.

Vietjet passengers will now have more beverage choices from the world's number-one beverage company Coca-Cola, Luu Duc Khanh, managing director of Vietjet, said.

"Vietjet will soon also welcome new aircraft with the Coca-Cola brand livery into the world's most lively fleet which is favoured by people around the world. The Coca-Cola brand will then fly with Vietjet in domestic and international skies, bringing more air travel opportunities to people in the region," he said.

"With the aim to become one of the most successful US investors in Viet Nam, Coca-Cola Vietnam is committed to continuing sustainable development investment to build an effective and comprehensive value chain in terms of production, business and community activities. With this vision, we have always been looking for the right partner that shares common values," Vamsi Mohan, regional director of Coca-Cola Indochina & Myanmar, said. — VNS