Ricardo Vasques mades speech at the ceremony celerating the company's first anniversary in Viet Nam. — VNS Photo

HCM CITY (Biz Hub) — The world's leading brewer AB InBev on Wednesday said it would continue to significantly invest in Viet Nam this year.

The company did not mention details, but said that it aimed to deliver more memorable experiences to Vietnamese customers.

Ricardo Vasques, general manager of AB InBev Vietnam, said: "We're strengthening our long-term commitment to invest in the fast-growing potential of Viet Nam and Asia in general. The last year was a positive one for us at AB InBev Vietnam, and we will continue to offer superior quality beer and premium experiences to consumers in the country."

On the same day, the company introduced its new global packaging for world-renowned Budweiser beer.

The brand's new look combines the most memorable parts of Budweiser's legacy – the bow tie, distinct red coloring, and the classic script – to appear fresh and contemporary while also harkening back to the brand's past.

The new package will be available for purchase in Viet Nam on June 1.

Since the opening of AB InBev Brewery Vietnam in May last year, AB InBev has delivered millions of litres of Budweiser and Beck beer to consumers in Viet Nam and other Asian countries, thanks to its strategic geographical advantage.

At AB InBev, the company's 140-year old process has been applied at all AB InBev breweries worldwide, providing consumers in more than 80 countries with superior quality beer in Budweiser bottles and cans. — VNS