HCM CITY (Biz Hub) — More than 85,000 key industry players from all over the world are expected to attend the world's largest expo of children and baby products that opens in Shanghai, China, on July 20.

The three-day Shanghai International Children Baby Maternity Industry Expo (2016 CBME China) will feature over 2,250 exhibitors representing more than 3,000 brands, 160 more than last year.

"CBME China, in its 16th year, will be bigger and better than ever and filled with more activities and initiatives for all attendees," Athena Gong, CBME general manager, said.

"Through the years, CBME China has established itself as the must-attend event in the industry. It is the perfect business platform for children, baby and maternity product buyers, retailers, manufacturers, distributors and suppliers to meet and do business in one venue."

Among the highlights of the event will be the Cool Kids Fashion Shanghai 2016 – China's must-attend children fashion event for trade professionals. The event is comprised of an exhibition, a contest to design fashion products for kids, designer fashion show, trend forums, Kids Fashion Designer Gallery, Fashion Museum and private networking events.

The contest itself is aimed at bringing kids fashion and aspiring designers into the spotlight, and is also a platform for aspiring designers to stand out and be recognised.

Children's Wear Industry Report 2012-2015 shows that the Chinese market for children's wear is growing at 25-30 per cent a year with the younger generation of parents looking for more fashionable and trendy clothes and accessories for their child.

"In addition, as the country adopts to the new law, China's baby, child and maternity industry continues to make very steady growth," Gong said.

For more information or to register for participation in the 2016 CBME China, please visit www.cbmexpo.com/en/register.