Imported pork is being sold at Big C supermarkets in the north at lower prices compared to domestic meat. — Photo Big C

Imported pork and dishes made with imported pork are being offered to customers at lower prices compared to domestic meat at the “Imported Port Week”, which was held for the first time at Big C supermarkets in Ha Noi and other northern provinces.

Meat products have clear origin and are quarantined to ensure food safety. The price of imported pork is 37 per cent lower than domestic fresh pork, according to Big C. In addition, the supermarket chain offers deep discounts of up to 34 per cent for dishes made with imported pork.

“At present, consumers don’t have the habit of using imported pork; most of them still prefer fresh meat. This programme is launched with the purpose of introducing imported pork from Europe to customers, offering them an additional choice for meals at a time when the domestic pork price is still high,” said Nguyen Thi Phuong, deputy general director of Central Retail Group.

With such attractive discounts, Big C expects to sell tens of tonnes of imported pork, contributing to stabilising domestic pork prices as well as creating new habits for consumers – using more quality imported meat.

The programme will last until April 26.

Earlier from April 9-13, Bic C held the price stabilisation programme for domestic pork products with discounts from 6-25 per cent. — VNS