Amazon Global Selling has unveiled plans to foster sustainable long-term relationships with Vietnamese businesses.

At a two-day virtual meeting, ‘Cross-Border E-Commerce Summit 2021,’ it announced in 2022 it would encourage local manufacturers and entrepreneurs to join hands with it to build global brands and enter the global map and achieve international quality and industry compliance by taking advantage of its brand building tools.

With its global operations, cost efficiencies, tools, and service, the company will help them achieve global expansion through e-commerce.

It will launch a YouTube channel and organise more events, workshops, and webinars.

It will collaborate with the Vietnam e-commerce and Digital Economy Agency (IDEA) and industry business groups to help Vietnamese businesses go global.

Gijae Seong, head of Amazon Global Selling Vietnam, said: “Viet Nam is at its best to make important breakthroughs in cross-border e-commerce.

“We aim to support [Vietnamese businesses] by providing in-depth knowledge and skills.”

Despite the challenges posed by the COVID-19 pandemic to businesses around the globe, Vietnamese sellers on Amazon thrived, the company announced.

In the 12 months ending on August 31, Vietnamese small and medium businesses achieved remarkable growth on Amazon.

Their number grew in double digits, and the number of products they sold, by 34 per cent.

In 2021 Amazon Global Selling set up a second supporting team in Ha Noi in addition to the existing one in HCM City, published more than 50 seller university courses in Vietnamese, organised dozens of events and webinars, and provided training to partners in cross-border e-commerce. — VNS