Alibaba introduces a visionary mentality to motivate Vietnamese firms to grow beyond borders

Sunday, Aug 29, 2021 17:17

A class provides training on e-commerce organised by Alibaba.com. — Photo courtesy of the firm

Alibaba Group has announced their latest commitment to cultivate internet and e-commerce talents in Viet Nam to their full potential by breaking down barriers to achieve global opportunities.

In Viet Nam, Alibaba.com – a cross-border B2B e-commerce platform, and Alibaba Global Initiatives (AGI) - an education arm of Alibaba Group, sponsored by Alibaba Foundation, are among practical and free resources from the group’s expansive ecosystem to actualise their vision.

By expanding the “Business Beyond Border” mentality not only between nations but also overcome other mental borders, Alibaba Group features real and relevant stories from local SMEs and digital entrepreneurs in dominant fields, hoping to inspire others to develop their own business outside Viet Nam with Alibaba’s ecosystem.

These stories are outstanding examples of thousands of Vietnamese SMEs in Alibaba.com since 2019, and digital entrepreneurs who wish to acquire digital knowledge through professional training and extend their business to online platforms.

In Viet Nam, several SMEs have succeeded via Alibaba.com, spanning across key sectors such as agriculture, food and beverage, home and garden, apparel.

Earlier this year, Alibaba.com launched “The New Boom” initiative offering an array of customised tools and services for Vietnamese SMEs to gain more traffic and exposure, including the re-imagining of exhibitions to adapt to the situation where offline trade fairs have been canceled.

Tuan Luong - Deputy Director of Kien Thuan General Service Co-operative, about his experience of doing business on Alibaba.com. said: “Before joining Alibaba.com, 80 per cent of the company’s revenue came from the domestic market, the rest belonged to exportation.

"After joining Alibaba.com, the ratio was reversed, indicated by a fact that revenue earned from this platform reached US$1 million. It is undeniable that global cross-border trading through online platforms is nowadays the most effective solution to help SMEs overcome the difficulty in the time of the pandemic and even in the future.”

Alibaba.com officialised their co-operation with Viet Nam Trade Promotion Agency under the Ministry of Industry and Trade (Vietrade) earlier this year, the first step in their quest for building an alliance with local industry associations that fuels SMEs growth by reaching global buyers.

Along with Alibaba.com, Alibaba Global Initiatives (AGI) has been actively providing courses to digital entrepreneurs on digital transformation mindset.

In January this year, the 1st Alibaba Netpreneur Training Programme for Viet Nam was organised. The second one is planned in the beginning of next year with the expectation of spreading “Beyond Business Border” mindset to encourage Vietnamese entrepreneurs to overcome the pandemic. — VNS

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