AEON Vietnam, the company in charge of the general retail business of Japan’s AEON Group in Viet Nam, will expand the new supermarket chain with its AEON MaxValu brand in efforts to diversify the retail business ecosystem.

This is an important direction in the medium and long-term strategy of AEON Vietnam, as AEON Group identifies Viet Nam as its second prioritized market after Japan.

With a convenient location in residential areas, AEON MaxValu aims to bring the quality and standards of AEON products and services closer to customers, and at the same time meet the changing needs of consumers.

“Customers are focusing on convenience and hence choosing small and medium-sized supermarkets with a close location to buy products that serve essential needs in daily life. To meet the needs of customers, AEON Vietnam has officially launched a new business segment: Supermarket. This is our fifth business segment in Viet Nam. AEON MaxValu is the first brand in this new segment to bring healthy products, high quality, safety standards, and convenience to serve customer needs,” Furusawa Yasuyuki, general director of AEON Vietnam said.

“Going forward, AEON Vietnam will continue to promote its strategy of digital transformation, cashless payment and the expansion of its business system nationwide, focusing on specialty stores, small & medium supermarkets AEON MaxValu, and e-commerce. In addition, we will also focus on developing AEON's Private brand products such as Topvalu, Home Coordy, and innerCasual, to meet the increasing needs of customers in Viet Nam."

According to the representative of AEON Vietnam, AEON MaxValu is a familiar supermarket brand of AEON Group, which is present in many Asian countries such as Japan, Thailand, Malaysia and China. In the Vietnamese market, as of December 2021, AEON Vietnam has opened four AEON MaxValu supermarkets in the North.

AEON Vietnam will continue to accelerate and expand the number of AEON MaxValu stores, aiming to increase the total number to 20 supermarkets in the North. In the first quarter of 2022, it is expected that three more AEON MaxValu supermarkets will open in Ha Noi. — VNS