HCM CITY — OnPoint, Việt Nam's leading e-commerce enabler, officially announced its acquisition of Thailand's CREA on December 18.

This strategic partnership combines two industry powerhouses, creating a best-in-class ecosystem of solutions that will help global and regional brands thrive in Southeast Asia’s dynamic and fast-evolving digital world.

Together, OnPoint and CREA serve more than 250 brands, backed by a robust workforce of more than 600 in-house employees and over 1,000 outsourced personnel specialising in warehousing, livestreaming and end-to-end e-commerce operations.

Trần Vũ Quang, Founder and CEO of OnPoint, shared his enthusiasm for the partnership: “This partnership with CREA represents a pivotal milestone in our mission to drive digital commerce across Southeast Asia. CREA has accomplished extraordinary achievements under exceptional leadership.

"By combining our strengths, we are uniquely positioned to help brands succeed in the dynamic and fast-evolving digital economy of the region.

"In the next five years, OnPoint and CREA are united in our vision to become Southeast Asia’s leading and most innovative e-commerce solutions providers. This partnership marks the dawn of a new era in e-commerce enablement, where innovation meets purpose."

With bold ambitions to serve over 600 million consumers and facilitate social and cross-border commerce, this collaboration is a testament to our unwavering commitment to shaping the future of commerce.

OnPoint and CREA stand out as leading forces in Southeast Asia’s e-commerce and social commerce ecosystem. Their commercial and marketing solutions incorporate advanced AI-driven tools designed for content creation, livestreaming, and tailored consumer engagement.

From 2024 to 2030, Southeast Asia's e-commerce market is poised for rapid expansion, with the region's Gross Merchandise Value (GMV) projected to grow significantly. The region's e-commerce is expected to reach US$370 billion GMV by 2030 under favourable conditions. — VNS