HCM CITY — Perfetti Van Melle Vietnam has launched its Tết (Lunar New Year) 2025 product collection with innovative flavours and premium designs that celebrate the joyful and vibrant spirit of the country’s largest holiday season.

This year’s Tết collection themed “Khởi đầu ngọt ngào” (Sweet beginnings) includes delightful offerings such as Mentos Cầu Dừa Đủ Xoài (Chewy Candy Coconut Mango Flavor) inspired by the traditional Tết wishes for abundance and good fortune, Chupa Chups Kẹo dẻo Cá chép vượt Vũ môn (Goldfish Gummy Candy "Leaping over the Dragon Gate") symbolising perseverance and success.

The company’s state-of-the-art factory in Bình Dương Province produces 60,000 metric tonnes annually for both domestic and global markets.

Jan-Willem Paans, managing director of Perfetti Van Melle Vietnam, said: “Việt Nam remains a highly prioritised and rapidly growing market for Perfetti Van Melle. Our success in the Vietnamese market is the result of nearly three decades of innovation, a deep understanding of local consumer preferences, and a strong local presence.”

The company manufactures and distributes confectionery and chewing gum in more than 150 countries. —VNS