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| Kim Sung Su and Tuy Nga at the event. — VNS Photo |
HCM CITY (Biz Hub) — CJ Blue Company, a media and entertainment joint venture between Viet Nam's Blue Group and South Korea's CJ E&M, has been launched in Viet Nam.
Kim Sung Su, CEO of CJ E&M, said: "Viet Nam has great potential in cultural and entertainment content. With the presence of CJ Blue, I am confident we can provide leading human resources and creative services to customers and interesting entertaining programmes, thereby enhancing co-operation and cultural exchanges between Viet Nam and Korea."
"CJ E&M is the leading content and media corporation in Korea. Being the official partner of CJ E&M, we are confident that together with more than nine years of experience and striving for international standards in media, CJ Blue shall bring high-quality products and entertaining programmes in both content and technology to Vietnamese customers and audiences," said Le Thi Tuy Nga, CEO of CJ Blue.
Blue Group was established in early 2008 and has subsidiaries including Blue Ocean, Blue Light and Indolink. They together provide 360° marketing campaigns in Viet Nam including strategic consulting, media advertising, press, digital marketing, PR, project management, event organisation, film production, TV programme and gameshow production.
CJ E&M is Asia's leading content and media company with interests in broadcast, film, music, live entertainment, and animation. — VNS