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| CEO Nguyen Tan Ky receives the award after Vinacafe was chosen among "50 most valuable brands" at the 2016 Brand Finance Vietnam Forum in Ha Noi last week. — VNS Photo |
HCM CITY (Biz Hub) — Vinacafe Bien Hoa was chosen among the nation's "50 most valuable brands" at the 2016 Brand Finance Vietnam Forum in Ha Noi in September 15.
Vinacafe has been a leading beverage company in Viet Nam for almost half a century.
Its product portfolio includes 3 in 1 Original, which has been a customer favourite for over 23 years, and Vinacafe Chat, which it launched in 2015 with specific regional filtered coffee flavours, including Chat Ha Noi and Chat Sai Gon.
Last May the company launched the coffee maker Cafe de Nam Phin Dien inspired by the unique and traditional Vietnamese coffee "phin", or filter, but with the added convenience and hygiene of contemporary coffee making.
It was also the first coffee manufacturer to sign a memorandum of transparency in coffee manufacturing and protection of consumer rights initiated by the Viet Nam Standard and Consumers Association.
On September 15 Brand Finance announced the nation's top 50 brands for the second year to recognise the development of the country's leading brand names.
The combined value of the top 50 brands is some US$7.3 billion. — VNS