TOUS les JOURS, a French-Asian bakery chain, on Thursday unveiled its new brand identity in Viet Nam.

“The debut of a new brand identity reflects our determination and passion for long-term investment in this market,” TOUS les JOURS, owned by South Korean CJ Foodville Co, said in its statement.

Its first store with new brand idendity is located on Hai Ba Trung Street in District 1 in HCM City, and more new stores are planned in the near future.

“On this journey, we are committed to ethical business practices that strengthen our partnership with local businesses and contribute to the benefits of community. Taking the first step, we are using locally-grown Fairtrade-certified coffee beans in all our coffee beverages. Such practices will be carried on as we continue our growth in Viet Nam,” the company said. — VNS