A Thế Giới Di Động store. — Photo thegioididong.com

Thế Giới Di Động, Điện máy XANH, and FPTShop have been selected as the best general retail brands in Việt Nam, according to Decision Lab Best Retail Rankings 2024.

Go! (Big C) and Bách hóa XANH ranked fourth and fifth. Meanwhile, Pharmacity, WinMart, Saigon Co.op, Nguyễn Kim, and Viettel Store were the runners-up.

Released by Decision Lab, YouGov’s exclusive partner in Việt Nam, the rankings reveal the top general retail brands in terms of overall brand health and the most improved brands over the past year.

Brands are ranked based on YouGov BrandIndex’s Index Score, a measure of overall brand health calculated by taking each brand's average score of impression, quality, value, satisfaction, recommendation, and reputation.

Decision Lab CEO Thue Quist Thomasen, said: "This ranking provides a comprehensive and unbiased assessment of the brand health of retail players in Việt Nam, using six metrics that reflect how consumers perceive and interact with them."

"Brands can use this as feedback and a benchmark to evaluate their performance and identify their strengths and weaknesses. They can also use the rankings as motivation or inspiration to improve their service, product, and promotion strategies and increase their brand consideration among consumers,” he said. — VNS