Starbucks expects businesses to return to pre-pandemic levels

Thursday, Apr 14, 2022 17:13

Patricia Marques, General Manager of Starbucks Vietnam, at the press conference in Ha Noi on Thursday. — Photo courtesy of the organiser

US coffee chain Starbucks expects its business results to reach pre-pandemic levels this year, with more stores opened in the capital.

Even though many external factors affect its businesses, Starbucks Vietnam believes that the new normal state will help it achieve this year's target, Patricia Marques, General Manager of Starbucks Vietnam, said.

"We are happy as life is gradually coming back to normal. We also return to normal business, reopening stores in many cities," she said.

"It is not easy to quickly return to pre-pandemic levels in many aspects, but we hope to gradually and deliberately do it this year."

During two years of fighting the COVID-19 pandemic, the coffee chain has developed its own e-commerce platforms with application and delivery services to maintain its market share and improve customer services.

Marques also disclosed Starbucks Vietnam's ambition in expanding its presence in the market with more store openings in the capital.

"Our business strategy is very clear. COVID-19 may delay it, but we will implement the plan," Marques added.

April is Earth month at Starbucks, so it will practise many green activities, including engaging with customers to bring their cups to reduce plastic waste.

Each time they use their own cups, non-members will receive VND10,000 off each beverage, while Starbucks Rewards members can enjoy a free up-size when paying by any registered Starbucks card.

Starbucks Vietnam also cooperated with non-profit organisation Planet Water Foundation to completely deploy three Aqua Towers in Project 24, which provides rural communities and schools much-needed access to clean drinking water.

"Despite a long delay due to the tough situation of the COVID-19 pandemic, we are happy that all three Aqua Towers were completely deployed in 2021-2022," Marques said.

"To Starbucks and our partners, Project 24 is significant. It also shows our commitment to a more sustainable future in the country and all communities around the world." — VNS

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