Shopee saw record sales during its 4.4 Mega Shopping Day with six times more items being sold at midnight. — Photo Courtesy Shopee Vietnam

E-commerce company Shopee said its recent 4.4 sale saw revenues rise six fold from its normal sales at midnight.

Users in Southeast Asia also hit its in-app games 80 million times and watched Shopee live for 32 million minutes on April 4.

The company said it unlocked new growth opportunities for its premium brand partners through the first Shopee premium brands festival.

In Viet Nam, Shopee remium brands saw a strong uptick in demand throughout the campaign period, with Furla, Laneige, Paula’s Choice, Shiseido and Sulwhasoo being the most popular.

Top products included sleeping masks, beauty serums and fashion apparel.

Tran Tuan Anh, director of Shopee Vietnam said: “We are very pleased to see the strong performance of our first 4.4 Mega Shopping Day, as we bring users the excitement of our signature shopping events all year round. Shopee is constantly ahead of evolving consumer trends in the market, and the midnight mega sale and premium brands festival are a few of the many ways we innovate to meet the needs of our shoppers.” — VNS