Sabeco and KPMG executives at the contract signing ceremony. — Photo Courtesy Sabeco

Saigon Beer-Alcohol-Beverage Corporation (Sabeco) has signed a contract with project management and consultancy firm KPMG to effect digital transformation through a project dubbed Sabeco 4.0.

Bennett Neo, its general director, said: “Sabeco 4.0 is a strategic initiative to transform our business using digital technologies. It is about transforming business processes and organisation structures, harnessing data, improving information flow to make better decisions and governance structures, and automating the business with digital technologies where possible.”

The initiative also dovetails with the Vietnamese Government’s national digital transformation strategy to prepare the country for industry 4.0 and ensure it is able to leverage the opportunities it offers.

Initially, the project will focus on transforming the company’s sales and distribution model by developing comprehensive management solutions to help achieve business targets, standardising sales processes in line with domestic and international standards, applying a synchronised, centralised, and standardised sales solutions system, strengthening its ability to monitor and control operations based on data, and building an experienced workforce capable of operating the new systems.

Warrick Cleine, KPMG chairman and CEO, said: “Companies have a choice at important points in their history to either retreat or advance.

“By committing to the transformation journey at this time, Sabeco’s leadership is showing that the company is determined to advance.” — VNS