Shankar Viswanathan, Vice-President, P&G Malaysia, Singapore, Vietnam and E-Commerce, P&G Asia Pacific, Middle East & Africa (left), and Chris Feng, CEO, Shopee (right), at the official joint business plan signing. — Photo Courtesy Shopee Vietnam
E-commerce platform Shopee and fast-moving consumer goods (FMCG) company Procter & Gamble (P&G) recently announced that their first-ever experiential online initiative called Show Me My Home has seen a strong performance.
According to the companies, the initiative recorded more than a 10x increase in orders on the peak day, which was a key reason for the recently signed regional joint business plan between Shopee and P&G.
The plan marks a joint commitment between Shopee and P&G to improve the online shopping experience for users across the region, and to provide convenient and easy access to quality FMCG products on Shopee.
This agreement will see P&G broadening its multi-brand portfolio offerings on Shopee and tapping on Shopee’s big data analytics capability to provide a personalised customer journey via precise marketing. In addition, P&G will leverage Shopee brands suite, a comprehensive set of support tools, such as Shopee Live, to help brand partners better reach and connect with consumers.
Chris Feng, CEO at Shopee, said: “As we transit into the new normal, e-commerce has taken on greater importance in people’s lives. Consumers are increasingly going online to fulfil their everyday needs, and it is important for businesses to remain agile and adapt quickly.
The success of P&G’s online debut of the Show Me My Home initiative on Shopee is proof of that. By merging P&G’s portfolio of leading FMCG brands and retail expertise with Shopee’s wealth of insights on online shoppers’ behaviour and preferences, it allowed us to deliver a novel, experiential online home shopping experience for consumers across the region. This success has inspired us to continue innovating to provide the best for our users, and we are excited to work closely with P&G going forward.”
The Show Me My Home initiative was initially an offline concept which was well-received among both consumers and retailers.
The initiative offered greater convenience as shoppers could easily find what they needed as the microsite simulated the household environment.
In line with the success of the Show Me My Home initiative, P&G and Shopee brought it back on June 15 with the Tin do Nghien Nha programme, featuring another round of exclusive deals and promotions from all P&G brands, including up to 35 per cent discount for popular P&G brands such as Olay, Ariel, Pampers and Downy. — VNS