NYSE-listed Singaporean firm opens campus in Viet Nam

Saturday, Apr 01, 2023 18:08

An office of TDCX. The company has opened a new campus in Viet Nam to enhance its support for companies from all sectors, including gaming. — Photo Courtesy of TDCX

Singapore-headquartered TDCX, a NYSE-listed digital customer experience solutions provider, officially opened its campus in District 4 of HCM City to enhance its support for companies from all sectors, including gaming.

The new campus, which is the 28th that the company has set up, adds to TDCX’s network of delivery centres in Asia, Europe and Latin America and complements its Thailand campus in supporting clients with customer experience needs in the Lower Mekong region.

“Viet Nam has all the essential ingredients to become a key player in the outsourcing market. It has strong IT infrastructure and is home to a skilled and youthful talent pool, making it one of the hottest hubs for brands. Through our conversations with potential candidates in the market, they are driven, enthusiastic and committed. This is exactly the type of talent that our clients seek,” said Byron Fernandez, group chief information officer and EVP, TDCX.

Through its entry into the market, TDCX aims to provide quality employment opportunities for the local workforce and to offer training opportunities to upskill the talent pool. It is also hoped that such efforts will contribute to the growth of the country’s growing outsourcing industry.

A report shows that by 2027, the video games segment will see the number of users in Viet Nam increase to 11.3 million. The country also has one of the highest percentages of gamers in Southeast Asia, presenting an opportunity for TDCX to expand its support offerings to the gaming industry while maintaining reliable and comprehensive support for all gaming clients.

Viet Nam’s already growing gaming industry received a boost during the COVID-19 pandemic as people turned to online entertainment. As such, more gaming companies want to engage with Vietnamese consumers to tap the potential of this market. However, it can be challenging for international firms to navigate local regulations, cultural nuances and language barriers.

TDCX’s Viet Nam campus is currently providing omnichannel customer experiences and content, trust and safety services for an American video game developer. This involves providing customer support to players and real-time monitoring and resolution of issues.

Singapore-headquartered TDCX provides transformative digital CX solutions, enabling world-leading and disruptive brands to acquire new customers, build customer loyalty and protect their online communities. It serves clients in fintech, gaming, technology, home sharing and travel, digital advertising and social media, streaming and e-commerce. — VNS

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