MM Mega Market Vietnam (MM Mega Market) officially launched two price stabilisation programmes as part of its largest promotion campaign in 2023 at all MM centres nationwide on April 3.

The campaign, including the Wholesale Price and the Lock Price, aims to stabilise prices to better serve customers, thereby contributing to stabilising the macro-economy and promoting national economic growth.

The "Wholesale Price" programme will offer more than 40 fresh products, including pork, chicken, beef, seafood, and a variety of vegetables and fruits at preferential prices compared with the traditional wholesale market.

The "Wholesale Price" product category will change continuously every two weeks to offer various options for family meals.

In the "Lock Price" programme, the price-stabilising product category covers more than 500 essential items from fresh cakes, processed foods, beverages, household appliances, cakes - sweets - cereals, food and necessities.

The programme aims to call for major suppliers to lock prices for three months (April, May and June) so that customers can rest assured to buy high-quality products at the best price in the event of market fluctuations.

“Bounded within the overall economic context, MM Mega Market has been striving to perform our mission in the retail industry by always putting our valued customers at the centre of our concerns. MM will be definitely side by side with the Vietnamese Government via our assurance of food safety and hygiene, high-quality products with competitive prices, stock availability, goods supply with the ultimate goal to serve the citizens even in the event of complex market instability," said Bruno Jousselin, Managing Director cum Global Sourcing. — VNS