Customers choose products at a Metro supermarket. On Wednesday, the wholesaler started programme called Vietnamese to prioritise use of Vietnamese products. — VNS Photo

HCM CITY (VNS) — Metro Cash & Carry Viet Nam on Wednesday kicked off a campaign urging Vietnamese to prioritise use of Vietnamese products at all its 19 outlets nation-wide.

The week-long programme is targeted at professional customers like hotels, eateries, and cafes, and offers discounts of up to 45 per cent.

"It is a meaningful movement aimed at raising awareness of Vietnamese people about consuming Vietnamese products and helping domestic businesses develop," Philippe Bacac, the wholesaler's general director, said.

Vietnamese products had improved much in term of design and quality, he said.

Metro said it has relationships with over 1,500 Vietnamese suppliers and offers customers over 25,000 products of which over 90 per cent are sourced in Viet Nam. — VNS