A representative of JCB (left), artist Sơn Tùng M-TP (centre) and a representative of MBBank (right) at the press conference on Thursday. — Photo courtesy of the organiser
Military Commercial Joint Stock Bank (MBBank) on Thursday officially launched the Be The Sky card, a collaboration with artist Sơn Tùng M-TP and JCB, and also the first artist-integrated banking card in Việt Nam.
This card goes beyond traditional banking services as it seamlessly combines elements of music, art and technology, creating a direct connection between fans and their idol.
With the Be The Sky card, the first-ever integrated fandom membership banking card in Việt Nam, clients have the exciting opportunity to receive creative and heartfelt gifts, as well as exclusive benefits at Sơn Tùng M-TP-related events. The product encompasses the virtual Skycloud card and three physical card variants: Daybreak, Starlight and Apeiron, each adorned with its own unique design, style and symbolism.
At the press conference introducing the new product, MBBank’s representative said that Be The Sky holds a central position in the bank's development plan for 2024. It not only represents a significant advancement in MBBank’s expansion strategy, but also contributes to the bank's goal of serving 30 million customers by its 30th anniversary this year.
Sơn Tùng M-TP expressed his gratitude towards MB and JCB for being the bridge transforming his desires into reality with the Be The Sky project. This project, named after Sơn Tùng M-TP's fan club Sky, reflects his dedication to providing the best for his fans.
The Be The Sky card is an addition to the highly sought-after MB Hi Collection, a range of cards that has been causing a sensation in the market. With diverse and customisable designs, the MB Hi Collection allows individuals to personalise their usage experience and showcase their unique style.
One of the key features of the MB Hi Collection is its uncompromising commitment to customer data security. The card ensures the utmost protection of personal information, safeguarding against any potential breaches or unauthorised access.
Notably, the MB Hi Collection card takes convenience to the next level by integrating both ATM and credit card functionalities into a single chip. This technological breakthrough enhances the user experience, providing maximum ease and efficiency. — VNS