Online shopping platform, Lazada.vn is set to run a livestreaming promotion next month, offering a slew of discounted products.

From 10am to 3pm, between July 27 to 30, Lazada.vn will sell home appliances and fashion, cosmetic and electronic products, with celebrities joining the livestream.

The company said many vouchers and deals would be on offer.

Alexandre Dardy, CEO of Lazada Viet Nam, said his company decided to use this new social commerce tool because 35 million Vietnamese use Facebook and livestreaming is a new tool being explored in the Vietnamese e-commerce market.

The products to be sold include Samsung phones, Bobby food products, shampoos, and lotions.

Lazada Group is the biggest online company in Southeast Asia and has operations in Singapore, Thailand, the Philippines, and Viet Nam. — VNS