Sue Le is Managing Director of Health & Red Havas. — VNS Photo

Havas Group Vietnam on Wednesday announced the launch of Health & Red Havas in Viet nam to expand its specialised health communication services division in the country.

Health & Red Havas (HRH) under Havas Group's Integrated Communications practice will put healthcare and medical expertise, content and data first to optimise multi-channel, multi-relevancy communication capabilities, as well as effectively marry the convergence of medical-related information with real-world usage behaviors among practitioners and consumers.

Today, HRH applies 70 per cent of its communications, reputation management and perception-shaping content work across digital channels and is fully complemented with robust measurement and evaluation techniques to continuously improve communication effectiveness and efficiencies for its clients. HRH’s team of medical professionals and expert panels consistently ensures all communications are medically-responsible, accurate and compliant.

Melvin Lim, CEO of Havas Vietnam, said: "Healthcare and medical PR and communications are needed more than ever today when people are more conscious about our health and wellness. And now contending with a global pandemic, our health is top-of-mind for every individual.”

Havas Group appointed Sue Le to the position of Managing Director of Health & Red Havas in January. She is a marketing communications specialist in Viet Nam with 17 years of experience in the industry.

Working at Havas Group for more than 10 years, she has held many positions and contributed to the success of many corporate clients operating in various fields. As a person with a special passion and enthusiasm for medical communication, Sue Le has had many years of accompanying the communication strategies of major pharmaceutical companies in country.

Sue Le was the only Vietnamese to be honored in the Top 40 "Women to Watch" in 2019 by Campaign Asia magazine. — VNS