ExxonMobil celebrates the 50th anniversary of Mobil 1™ motor oil

Wednesday, Jun 12, 2024 15:15

Mobil 1 will showcase specially designed racing liveries, created in collaboration with teams in Formula 1, IMSA, WEC, NASCAR, NHRA, MotoGP and more. — Photo courtesy of the company

ExxonMobil has celebrated the 50th anniversary of the introduction of the Mobil 1™ motor oil into the global marketplace.

To commemorate, ExxonMobil will showcase more than 40 iconic, specially designed liveries and paint schemes on the track throughout the 2024 motorsports season.

These golden liveries will hit the racetracks for teams and manufacturers, with more added throughout the season. 50th-anniversary liveries and iconography will be seen at upcoming race series on sponsored teams, such as Oracle Red Bull Racing (Formula 1), Stewart-Haas Racing (NASCAR Cup Series) and the 23XI Racing (NASCAR Cup Series).

“ExxonMobil takes great pride in the Mobil 1 brand's legacy as a revolutionary synthetic motor oil,” said Laura Bustard, Mobil 1 Global Brand Manager.

“From its inception 50 years ago, Mobil 1 motor oil has consistently set the standard for quality and performance and will continue to improve and excel for the next 50 years. Anyone with any knowledge of the automotive space or racing knows how iconic this brand has been and will be.”

Each paint scheme reflects the spirit of the Mobil 1 brand and an on-going commitment to growing and maintaining meaningful track-to-road relationships, which is at the heart of the brand.

Mobil 1 motor oils, in addition to being the first full synthetic automotive motor oil, have long been the choice for race teams competing in the most demanding and popular motorsports series around the globe. Today, Mobil 1 synthetic motor oil continues to be relied upon for its ability to deliver exceptional engine performance and protection under some of the most extreme conditions, with an unwavering commitment to innovation, collaboration and customers.

To commemorate the 50th anniversary, fans can also look forward to watching a short film featuring former Formula 1 driver and Oracle Red Bull Racing ambassador, David Coulthard. — VNS

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