A Grab staff helps passengers at Tân Sơn Nhất Airport in HCM City. The company invests in technological innovations to enhance service at airports and stations. — Photo Courtesy of Grab Vietnam
With the approaching peak travel season, Grab Vietnam has announced it has increased focus on technological advancements, operational enhancements, and branding efforts to elevate user experience at airports, railway stations, and bus stations.
"Travel demand is growing strongly. Our top priority is investing in airports, and railway stations and bus stations to help both domestic passengers and international tourists easily recognise our services, book and pick up rides conveniently, and travel with Grab quickly, safely and affordably,” said Nguyễn Hạnh Linh, head of mobility, Grab Vietnam.
The introduction of "Navigation", the latest feature on the Grab app, enables travelers to seamlessly access GrabCar and GrabBike services. Whether local or international, passengers can easily navigate to Grab pick-up points at Tân Sơn Nhất Airport.
The "Airport Queue" feature empowers Grab driver-partners with real-time queue status updates at airports, providing them with key information such as position and estimated waiting time. This helps drivers make informed decisions about their queue status and bookings.
Efforts at Tân Sơn Nhất Airport include relocating the domestic arrival passenger pickup lane to a safer and more convenient area. Grab has also invested in branding activities and personnel at major airports to enhance offline guidance and assistance for travelers.
In Lâm Đồng, Grab has extended GrabCar services to the Liên Khương Airport – Đà Lạt route. Collaboration with local airport authorities at Đà Nẵng Airport has led to the reorganisation of GrabCar operations on-site.
Despite current lower demand at the new Eastern Bus Station, Grab has proactively created a buffer zone for GrabCar vehicles and implemented passenger promotions to stimulate demand. These initiatives align with the strategy set by the HCM City Department of Transport to enhance connectivity at transport hubs.
In 2023, Grab observed the total number of GrabBike and GrabCar trips with airports, and railway and bus stations nationwide as pick-up and drop-off points increased by 36 per cent and 68 per cent, respectively, compared to the previous year.
Notably, the number of trips departing from international terminals of the country's two largest international airports, Tân Sơn Nhất and Nội Bài, grew by 134 per cent and 178 per cent, respectively, during the same period.
In 2023, in addition to its technological capability improvement, Grab Vietnam invested over VNĐ50 billion (US$1.9 million) to significantly upgrade its services and operations across its nationwide network of transport hubs to better serve consumers and driver-partners.
The investment went towards passenger experience enhancement, productivity increases for driver-partners, and on-site personnel and branding. This excludes other investments into partnerships that ensure the delivery of prompt and high-quality services to consumers. — VNS