Eurasia Concept takes the lead in distributing luxury Italian furniture

Wednesday, Dec 07, 2016 14:01

According to a survey by TNS ViệtNam in 2015 and 2016, the affluent class has expanded to nearly 10 per cent of the Vietnamese population. The demand from this group for high-quality furniture is increasing commensurately. And this is one of the inherent advantages for high-end Italian interior design.

As one of the leading distributors of luxury interior furniture brands in the local market and with the motto to provide Vietnamese people with better living comfort, Eurasia Concept offers high-end interior products that not only satisfy the furniture needs of customers but also please their spirit. Besides, the behaviour of Vietnamese customers has changed dramatically, and now they prefer their furniture in fine colours and unique styles and designs.

Photo caption: President desk, Elle and Lux armchairs, Stonelight table lamp of Bentley Home

During its over one year of operations in Việt Nam, Eurasia Concept has distributed products made by more than 30 luxury home interior brands and opened two showrooms covering a total of 7,000 square metres in HCM City.

From December 3, Eurasia Concept became the sole distributor of five luxury interior brands owned by the Luxury Living Group of Italy, namely Fendi Casa, Trussardi Casa, Heritage, Bentley, and Bugatti Home.

On the occasion Euroasia Concept also opened a new showroom at the Times Square Building in downtown HCM City to display the five Italian luxury brands.

Known as one of the world’s leading furniture groups, Luxury Living has brought to Việt Nam its best items under these five brands through its sole distributor Eurasia Concept, currently one of the leading European furniture distribitors in Việt Nam.

These five luxury brands have their own unique styles, colours and designs. Each is a harmonious combination of fine design, cool colours and high-quality materials.

However, most importantly, these products are totally different from each other in design, colour and materials. All these above advantages have helped the brands win the hearts of even the most hard-to-please customers.

Fendi Casa approaches customers with a gentle, relaxed style through sophisticated designs which combine art and fashion. Trussardi Casa features a different style that is very dynamic, powerful and modern.

Home Bugatti creates a family atmosphere and comes in cosy colours.

The five brands are like an “art collection” of colourful pictures ranging from classic to modern.

Albione 4-seater sofa and Regina coffee tables from Fendi Casa - Liam I sofa, ottoman and armchairs from Trussardi Casa

It was an achievement for Eurasia Concept to become the sole distributor of Luxury Living Group’ five brands.

Eurasia Concept introduced three other Italian brands when it opened its second branch in HCM City at 16-18 Nguyễn Huệ Street last month.

These distinctive brands are San Marco, Gamma and Alf Italia.

Since it started distribution over a year ago, Eurasia Concept has brought to Việt Nam more than 30 top class brands, most of them Italian. These products are on display at more than 20 showrooms in HCM City.

The growth of Eurasia Concept offers a wider choice of interior furniture products in the Vietnam market, where the upper middle class is growing strongly.

Eurasia Concept plans to expand its market to northern Việt Nam next year with its first showroom in Hà Nội and then in other northern provinces.

A recent study by the Boston Consulting Group found that Việt Nam’s upper class is expected to grow to 33 million by 2020, up from 14 million in 2014.

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