People queue up to enjoy the interesting activities inside Co.opmart’s giant gift box in HCM City as part of its 22nd anniversary celebrations. — VNS Photo
On the afternoon of April 15 thousands of people at Sense Market in September 23 Park in HCM City’s District 1 were attracted by a giant gift box put up to celebrate the 22nd birthday of the Co.opmart supermarket chain.
Young people gathered in huge numbers for a fun experience with Co.opmart’s giant gift box. Some older people were also willing participants in the event.
They engaged in many interesting connected and interactive activities such as taking photos with a trolley in the clouds, making up as childhood characters such as Super Hero, Ice Queen, Snow White, Ton Ngo Khong (the Monkey King), and receiving valuable gifts from brands such as P&G, Pepsi, Kinh Do and others.
People queue up to enjoy the interesting activities inside Co.opmart’s giant gift box in HCM City as part of its 22nd anniversary celebrations. — VNS Photo
Each guest also received "super quality" photos to help preserve memorable moments.
"The Co.opmart gift box is really brilliant and outstanding. With creative and beautiful corners for taking photos at the check-in area, I have a lot of beautiful photos. Besides, I also made up as characters from childhood, received many interesting gifts and laughed a lot," one young person said.
“We hope that Co.opmart will have more interesting interactive activities in future too.”
Do Quoc Huy, marketing director of Saigon Co-op, which owns the Co.opmart supermarket chain, said following the successful launch in HCM City, Co.opmart’s giant gift box would continue to appear on Saturdays (April 21, 28 and May 5) at Sense City Can Tho, Dragon Bridge in Da Nang, and Van Hanh Mall in HCM City offering a “different experience” and 10,000 valuable gifts.
Visitors take a photo at the check-in area. — VNS Photo
This is a special activity within the framework of Co.opmart’s 22nd birthday celebrations that seeks to draw customers closer and increase brand recognition among consumers for this prestigious Vietnamese brand.
Co.opmart is also launching a series of promotions nation-wide with discounts of up to 50 per cent on more than 22,000 essential products to celebrate its 22nd birthday.
The programme runs from now until May 9. — VNS