The BEUP 2022 toolkit was introduced at the Omnichannel Playbook event on December 29 to help retailers connect brand solutions and resources throughout the customer journey.

BEUP 2022 will help convert and activate Omnichannel, a customer-centric marketing method that helps businesses increase brand coverage, and creates a seamless and consistent customer experience at the lowest possible cost, more effectively and practically, said Nguyen Thanh Giang, CEO of The Purpose Group, at the annual event, “Omnichannel Playbook – Unifying Brand and Customer Experience,” organised by The Purpose Group in collaboration with SmartOSC and ANTSOMI.

In Viet Nam, the explosion of e-commerce and the popularity of smart devices has led to an increasing number of people online.

This year, the pandemic has hit people across all fronts. Therefore, digital transformation has become even more urgent.

Activating Omnichannel access to customers across every touchpoint, from face-to-face to online and vice versa, is a practical and effective solution for businesses in the Industry 4.0 era, Giang added.

The BEUP 2022 toolkit will allow flexible branding across the entire customer journey chain, an extensive digital commerce ecosystem to reach customers from e-commerce to social commerce and O2O, and unity of customer data from many different sources.

Data from the General Statistics Office shows that despite the protracted impact of the COVID-19 pandemic, Viet Nam’s total retail sales of goods and services in 2021 will still maintain a growth rate of about 3-4 per cent compared to 2020.

This shows the dynamism of brands in reaching customers at different touchpoints to ensure business efficiency.

Over the past three years, the Omnichannel Playbook event has offered many practical solutions in digital transformation, thereby bringing about favourable business results.

Knowledge-sharing from international partners and successful case studies in the domestic and regional markets will help businesses see global trade trends more clearly and be more confident when applying Omnichannel. — VNS