Covering 8.6 hectares, AEON Mall Huế is home to around 140 stores featuring famous international and domestic brands. — VNA/VNS Photo

AEON Mall Vietnam Co. Ltd. has officially opened its seventh shopping mall in Việt Nam and first in the central region: AEON Mall Huế.

Construction of the project in Thừa Thiên - Huế Province started in February last year with a total investment of nearly US$170 million.

Covering 8.6 hectares, the new mall accommodates about 140 stores featuring famous international and domestic brands.

Ohno Keiji, President of AEON MALL Co. Ltd., said that under the 'Home of Culture' concept, AEON MALL Huế is a harmonious fusion of Japanese and Huế cultural values. It is expected to offer a new experience for customers and become a place where everyone feels familiar and comfortable, just like at home.

In his remarks at the opening ceremony, Phan Quý Phương, deputy chairman of the provincial People’s Committee, said the mall opening is an important event, marking the locality's efforts to promote key projects that could help improve infrastructure in the province.

He pledged that the local administration will continue to support the firm and create favourable conditions for the mall to operate effectively, creating new momentum for attracting tourists and boosting socio-economic development in the area. — VNS