Dai-ichi Life Vietnam launched the “Connect to Love - Happiness for everyone” project with a vision to protect the health and well-being of all people and secure happiness and peace of mind for everyone on October 11.

The project was part of series of activities and events to mark its 15-year anniversary in Viet Nam, as well as to promote the project "Happiness - Dai-ichi" from Dai-ichi Life Group on the occasion of its 120th anniversary (1902 - 2022).

The project will focus on three main goals: Happiness for Customers, Partners and Employees, Happiness for the Community, and Happiness for the Earth.

The project will be implemented from October 2022 throughout the year 2023 with a series of practical, synchronous, and large-scale programmes and activities, which contribute to bringing peace of mind and happiness to customers, partners, employees and their families as well as the local communities, while promoting green growth, protecting the environment and ecosystem, and focusing on the efficient use of resources and energy.

Key highlights are the attractive customer appreciation and customer experience enhancing programmes, introducing new financial protection, investment and health care solutions, community education programmes on environmental protection and health care.

CSR programmes such as "Clean water for schools" will donate water purifier systems, providing 15 million liters of clean water to schools in remote areas. The children’s nutrition and education programme will support 15,000 disadvantaged children while the environmental protection programme is expected to plant 15,000 trees in big cities across the country. — VNS