HCM CITY — Coca-Cola Vietnam has announced its Tết 2025 campaign with the theme, "Heartfelt Wishes for a Magical Tết Together."

This campaign goes beyond delivering festive joy through meaningful activities, it aims to rekindle cherished cultural values and foster magical connections among family and friends through the heartfelt wishes.

Accordingly, Coca-Cola will launch an innovative online platform with an engaging interface, allowing people to send New Year's wishes to their loved ones effortlessly.

Moreover, it is unveiling special Tết packaging that retains the iconic Golden Swallow – a symbol of joy and hope that has become synonymous with the brand during Tết. This vibrant design, complemented by dazzling fireworks, conveys messages of prosperity and success. The new packaging includes three unique can designs featuring the motifs "An (Peace), Tài (Wealth), and Lộc (Prosperity)," each symbolising a meaningful blessing and a wish for good fortune during the Tết celebrations.

In addition, the company is introducing a promotional programme titled “Open the Tết Pack - Hunt for Golden Caps.” This programme offers thousands of attractive prizes, including 500 24k Gold Swallow Caps and numerous valuable red envelopes. 

Notably, Coca-Cola will introduce a series of events leading up to the New Year, providing consumers with memorable Tết experiences. 

Extending the spirit of togetherness during the Tết holiday, it continues to collaborate with the Red Cross in the third year of the "Zero-Đồng Tết Market" programme. With a total value of up to VNĐ5 billion in goods, an estimated 6,500 underprivileged families in Hà Nội, HCM City, Đà Nẵng, Long An, and Thừa Thiên-Huế will have the opportunity to shop for essential supplies, making their Tết meals more abundant. 

Lê Trung Tín, marketing director of Coca-Cola Vietnam, said: "Through the Tết 2025 campaign and a series of meaningful activities, we aspire to contribute to a vibrant, prosperous, and loving spring filled with connection for millions of Vietnamese families.” — VNS